The technical production was delivered by Breda-based Unlimited Productions (photo: Bart Heemskerk)
The Netherlands - Seven halls of Amsterdam’s RAI expo centre hosted an annual two-day event for a well-known brand. The technical production – lighting, audio, video, rigging and special FX - for all areas was delivered by Breda-based Unlimited Productions B.V., who sourced over 600 Robe moving lights for the occasion!
Several lighting designers were involved, working under the supervision of Unlimited Productions across the different areas with their own Bert Kelchtermans designing the general plenary session in Hall 8 for 7000 people.
Michel Suk lit the three food halls and two smaller presentation spaces, while André Beekmans from The Art of Light, well known for his work with EDM superstars like Armin van Buuren and Hardwell, plus renowned dance music LD Ronnie Santegoeds from 4Light put creativity and flair into ensuring the party area was a memorable and fun visual experience.
Bert works full time for premium corporate/public event specialist Unlimited Productions founded in 2009, which has produced this event together with event agency MCI Amsterdam for seven years. For this edition, MCI was responsible for the concept of the food lounges and party area. Each year the event has grown and become more technically ambitious!
The overall show look for the general session this year was created by Bart Roelen & Mark van Loenhout from Unlimited Productions together with event and creative producers Claartje Bakker, Marcello Houtman, Fiona Konijnenburg & Tim Agter.
The technical brief for the general / plenary session was to help energize and involve the crowd fully so they felt part of what was happening – rather than passively sitting and listening to a string of presentations! Central to the design was the utilization of some arena concert style lighting techniques to ensure that everyone felt physically close to the stage and had excellent views of the presenters.
A 60m central stage was constructed in the middle of the room with audience on all sides.
A network of trusses was installed in the roof on which over 350 Robes were installed – a combination of Spiiders, Spikies, BMFL Spots and WashBeams, DL7S Profiles, Pointes, LED Beam 1000s and LEDWash 300s.
For the Party Area in Hall 12 Andre and Ronnie specified 198 x Pointes and 20 x LEDWash 800s, which were operated by Andre himself and Micky Dordregter.
The three food courts and two smaller presentation areas, which both also featured small entertainment stages, were lit with 17 Pointes, 9 x LEDWash 300s, 18 x CycFX 8s and 12 DL7S Profiles.
The Robe kit was supplied by a combination of two main rental companies, Ampco Flashlight Rental from Utrecht and Rent-All from Bemmel. Sourcing that many lights in itself was quite a challenge during a busy start of the year. Ampco has recently invested in Spiiders and some of these arrived on site straight from the Robe factory in the Czech Republic.
(Jim Evans)
Robe-Large

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