PLASA prides itself on delivering a targeted audience for each show highlighted by the small audience crossover between events, with only 350 Leeds visitors and 52 Glasgow visitors attending the flagship London show. This unique audience is not just limited to shows organised by the PLASA Events division, but also includes competitor shows with 41% of PLASA Show 2015 visitors not having attended any other show in the past year.
Christopher Toulmin, director of Events Division says: "Engaging face-to-face is still the fastest and most effective way to build relationships with existing clients and to meet with new clients, particularly in the close-knit live entertainment technology industry. Even in this digital age exhibitions are still a desired platform to network and generate business - you can reach more prospects in a two or three-day show than your sales force can in several months."
Feedback from the industry to the 2016 show series is overwhelmingly positive, with a very successful second edition of PLASA Focus Glasgow in January showcasing 50% more brands than the first edition. In response to high demand, a new pavilion area has been added to the ever-popular PLASA Focus Leeds event, enabling even more brands to be highlighted at the show. Not to mention the refreshed and re-focussed PLASA Show proposition including live demo opportunities for the audio and lighting sectors, product shoot-outs, technical workshops, networking sessions, topical seminars, conferences and the much loved social element of the show returning.
Toulmin adds: "We have proven our ability to deliver high quality buyers with the 2015/16 event series and we are striving to develop the PLASA Show with ongoing support and feedback from our audience to ensure we deliver what the industry needs."
(Jim Evans)
