Absen takes centre stage at ActiVate
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The two-day showcase took place at Shelbourne Hall, RDS, in Dublin and was attended by 200 of Eurotek and Avtek’s top clients from a variety of sectors. Four Absen LED displays were the centrepiece of the exhibit: the weatherproof Absen X5 display wall was mounted outside on a mobile trailer at the entrance to the showcase; a second in super wide format (13m x 2.5m) in the reception area; and one as part of an archway which formed the transition from one space to the next. In addition, the award-winning Absen M2.9 LED panels were installed in the live event area to mark its debut in the Irish market.
Graham Lowen, commercial director for Eurotek Group, oversaw the project and remarks: “We selected these particular Absen products because they helped us to tell our story. The X5 is able to demonstrate high quality image reproduction indoors and outdoors at around 5mm pixel pitch which is today’s talking point, while the new M2.9 showcased next generation technology in spectacular style.”
Ross Burling, business development manager UK & Ireland and account manager for Eurotek at Absen Europe, comments: “Shelbourne Hall is a large exhibition space, and in this kind of environment it is crucial that the products can be installed quickly and efficiently. In addition, and more so than ever for a showcase event such as this, high quality from a visual performance and reliability perspective is paramount – and that goes without saying when it comes to Absen products. The Absen X5 and M2.9 deliver on all these points and more.”
The showcase featured a guided tour and immersive five-minute live show, with content delivered across all screens by Pandoras Box video server technology. Feedback from the attendees left no doubt as to the success of the event, with blanket praise for the sensational and inspirational showcase which opened up their eyes and minds to the future of visual communications.
Lowen concludes: “We’re celebrating 50 years in business at Eurotek this year, and with that heritage in mind we believe Absen is amongst the leading companies in the LED display space.”
(Jim Evans)
