The Lions event is an all-action global event renowned as the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers.
The DesignScene team of 21, led by Attila Keskin delivered an environment for key influencers and movers-and-shakers who were in town for the Lions.
The party event culminated in a special acoustic performance by Foo Fighters' Dave Grohl in a truly magical setting.
DesignScene also created two different innovative and highly visual 'cabana' meeting environments for Live Nation (also for Lighthouse Creative Works) and Hulu and one hotel suite fit-out for Yahoo at the Carlton Hotel incorporating layout, décor and technology for the week-long event.
DesignScene brought vision and flair to the equation for the Live Nation Party, producing a refreshing new alternative party concept for this event staged at a beautiful hillside villa with breath-taking views over the city of Cannes and the Mediterranean Sea.
A blend of visual themes merged the Balinese style of the venue with an elegant open-air southern French barbeque social gathering to create a beautifully atmospheric setting offering exceptional food and outstanding musical entertainment, fully focussed on the 'guest experience'.
DesignScene and Lighthouse Creative Works sourced and partnered with a high end caterer to produce mouth-watering edible artworks while their client secured the high profile artist.
The presentation and aesthetics of the whole event was evolved from the essence of the venue - private, peaceful and serene - with panoramic views and a great vantage point to observe the hustle and freneticism of the city below.
A circular stage was constructed in the villa's infinity pool to maintain the uninterrupted view as a backdrop to Dave Grohl's incendiary performance.
In keeping with the quality levels throughout and given the high value of the artists, top production values were key to the delivery, another area in which DesignScene excels.
The technical elements - including set and scenic - were all supplied from UK based partners, complete with their experienced crews, with an L-Acoustics sound system installed for the performance stage with a Midas PRO2C mixing console.
Tastefully designed stage lighting included a selection of Clay Paky moving lights - 34 x Mythos, eight K10s fitted with B-EYE lenses - plus 12 x DF50 hazer and two 1200W follow spots, all controlled from a grandMA full size console operated by Muly Yechezkel.
DesignScene was again asked to create Yahoo's marketing space for the Lions' event following two previous years, which were a great success.
Freshness and innovation were again key triggers. Yahoo was located in its regular space in two top floor suites at the Carlton Hotel. DesignScene created an interior scheme and layout, including digital media installations.
Yahoo's graphic design creative, introducing bright, bold colours and mysterious connecting dots, were very impactful. While the overall feel of the graphics was abstract, they featured interesting and fun facts which had massive impact when printed on 3m high graphics walls.
The Hulu cabana was right on the famous Cannes Beach, where all the major Lions brand activations took place. Facilities included a conference meeting room, work area with charging stations, lounge area and terrace bar.
DesignScene's interior specialists took Hulu's vibrant green corporate colour, re-imagined and merged it with the cool beach location to produce a distinctive palm-leaf motif that was present throughout the creative in all dressing and print items.
A highlight of the space was a full height screen-wall installation playing clips of Hulu's favourite TV shows, a statement piece that also recreated in their suite at the nearby Carlton Hotel.
The brief for designing Live Nation Cabana was to create a fully-functional space to facilitate networking, busy meeting schedules - with multiple zones to maximise efficiency and visibility - and an informal sunset happy-hour session each evening.
(Jim Evans)
