Lightswitch marks anniversary with branding shift
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The company’s new brand identity, inspired by three intersecting beams of light, illustrates their ‘responsibility as designers to balance clients' creative, logistical, and financial objectives’.
Says the company, “Since our founding, Lightswitch has grown into an industry-leading, multi-studio practice that stretches across the U.S. and beyond. Our dedicated team creates distinctive and award-winning projects around the globe in the fields of entertainment, events, museums, architecture, and immersive experiences.
“Now, with three decades behind us and many more to come, we’re introducing a new brand identity that speaks to our philosophy. Inspired by three intersecting beams of light, this symbol visually defi