Noretron Audio distributes a range of professional audio equipment, including Audient, AKG Acoustics, Genelec, Turbosound and Lab.Gruppen to a diverse range of customers, including installation, PA hire and broadcast companies, recording studios, post-production suites and theatres. When looking for a new signal processing range, Jyrki Mäkinen, marketing director of Noretron Audio, knew what he wanted: "We try to avoid taking on new lines which are competitive to our current product range - LA Audio offers excellent products for live, studio, broadcast and especially the fixed installation business, with very little overlap. This is very important to us as it’s not worth having competition in house."
Situated just outside of Helsinki, Noretron Audio Ltd is a part of the Noretron Group which has six independent sales companies covering broadcast, communication, measuring instruments and presentation, as well as audio.
(Ruth Rossington)
