The programme also included study sessions focused on Proel products, among which was a demo on sound systems and, for the touring sector, a presentation devoted to the active EDGE models and their applications.
The second day included a demo introducing new Proel and Sagitter products, and a session focussed on Proel's solutions for Public Address systems and installations.
The event closed with performances from endorsers who played instruments from Proel's proprietary brands: in particular, Massimo Zagonari for Grassi (brass instruments), Giovanna Famulari for Vox Meister (stringed instruments), and Claudio Canzano for Tamburo (percussion).
Proel also had a special guest speaker, Nicola Giorgi Hogan, general brand manager, who illustrated some interesting market strategies for developing brands and the significance of marketing for branded goods.
"Proel is investing more and more in this kind of event in the effort to anchor itself to a positive market trend that marks its growth at an international level," commented Simon Sinclair, Proel Group's business development director.
"In this period of constant evolution, when we are overwhelmed by the various channels of interactive communication, we are convinced that what we need a chance to speak directly with the market, to discuss problems, find the best solutions and stimulate business partnership ideas."
The event lasted five days, during which the leading international distributors received awards and everybody got to taste the specialties of Abruzzo's regional cuisine and visit the Ferrari Gallery in Maranello and Maserati
(Jim Evans)
