On 1 May 2016 Vanguardia is launching MeTrao's distribution, through which audio professionals and event organisers across the UK will be able to benefit from the product's technical wizardry.
Offering a new way of measuring sound and vibration, MeTrao was devised by Dutch entertainment technology experts Event Acoustics, based in Utrecht. The intelligent sound management product allows event organisers and sound engineers to meet noise control regulations with ease - while maximising the quality of audio output at the highest possible levels. Vanguardia has done a deal with the product's main European distributor, Ampco Flashlight Sales, to secure UK rights.
MeTrao was launched in The Netherlands in 2012, where it has sold over 200 units. Initial expectations for sales in the UK are strong and the market is projected to grow as the industry develops.
Director of Vanguardia Jim Griffiths says, "MeTrao is a real game changer for the industry. The possibilities it offers are truly limitless. Deftly dealing with even the most complex live conditions, its intelligent software analyses all available sound data to control the environmental impact in each area of a venue or location. It uses real-time data analysis to take away the guesswork of live event noise management at multi stage festivals enabling the specific stage causing the highest levels in the community to be quickly identified. Packaged in an easy-to-use unit, it truly represents the next generation of sound management. Its ground-breaking capabilities are what will continue to strengthen Vanguardia's industry leading position."
Marcel Albers, director of communications and marketing at Ampco Flashlight Group, adds, "When seeking a UK partner for MeTrao, we wanted a company with an unsurpassed reputation for both technical expertise and customer service - which is why we decided upon Vanguardia. No other company offered the same degree of knowledge, experience and customer commitment. This is such an important launch for us, but with Vanguardia we know it's in safe hands."
Peter van der Geer of Event Acoustics comments: "Vanguardia is the perfect fit for MeTrao. Discovering a company with the same ethos and goals as Event Acoustics was like a miracle for us. The company's ambitious young team doesn't just follow the standards - it sets them. And that's how we work too. We are constantly striving to find new ways of circumventing or overcoming problems with technological innovation and invention. There has been a great deal of interest in MeTrao in The Netherlands and we know, with Vanguardia as its champion, the UK sound engineering industry is going to embrace it fully too."
(Jim Evans)
