Peter Nash, Prism Sound and SADiE's broadcast Consultant, personally delivered the first five UK licences when he attended the Sounding Out creative radio conference, which took place at the University from 7-10 September 2010.
Prism Sound, which made the new SADiE 6 software available to the public at IBC 2010, has also announced sales of 10 native licences to Aberdeen College and 16 SADiE 6 licences, which will run on their existing SADiE PCM2s, to Sunderland University. These will be delivered shortly after IBC.
SADiE 6 products are application based and are focusing on the core SADiE expertise of radio production, TV/film post, mastering, and high-level creative sound design. Although SADiE 6 takes advantage of existing SADiE 5 hardware for latency free recording, with no dedicated hardware requirements the product range will be more cost effective, taking the SADiE brand, reputation and advantages into new markets, says the company. The extended compatibility is significantly reinforcing its appeal to educational institutions and professional users around the world.
Professor Sean Street, director of the Centre for Broadcasting History Research at Bournemouth University's Media School, says, "From very early on we have wanted to give our MA in Radio Production students the closest possible representation of the real world conditions they will find when they enter the job market. As a former BBC employee, I was familiar with SADiE which I had used on many occasions, particularly for the production of feature material. I could see that SADiE was a growing technology and therefore one that it was important for our students to learn.
Professor Street adds that Bournemouth University is also in discussions with Prism Sound to introduce a SADiE accreditation certificate.
"Our students will be given the option of undertaking a set of exercises and tests to become accredited SADiE operators," he explains. "This will enable them to walk into any broadcast establishment anywhere in the world and say 'I am an accredited SADiE operator, I come to you on a plate because I am already trained'. In real terms this will be a major advantage in the job market."
Commenting on the sale Pete Nash says, "We are very happy to continue our long standing relationship with Bournemouth University and are delighted they have been the first in the UK to take delivery of this exciting new product.
"It is essential for students to have access to cutting edge technology and to develop an early understanding for the tools they will be expected to use once they enter employment."
(Jim Evans)
