Haak brings 17 years of experience in the telecom and datacom sectors to Ateis. His knowledge of the IT market will be invaluable in combining IP interactivity and control with established integrated audio networking technologies, which are key to Ateis' on-going product development.
Haak plans to get the Ateis message out to the marketplace not just through its network of distribution and technology partners but also by using regular product training sessions combined with dedicated technical systems support.
"I'm really thrilled to be working with such a forward thinking team at Ateis, which has products that are setting a precedent in the PA/VA field," Haak comments. "Our priority is to set ourselves apart through channel support and education, optimising both areas as our resellers take stock of our flagship IDA8, which begins shipping in the last quarter of 2010. I aim to focus my experience on building a strong channel network in Europe, whilst expanding our market share with product solutions that meet contemporary PA/VA demands."
(Jim Evans)
