"As the brand was becoming more internationally recognised, this development was an obvious consequence," says Münz. "Hong Kong is the perfect hub to reach out to the Asian markets."
Situated on Hong Kong Island, next to the Central Business District, the main focus will be on pan-Asian sales and support - not only for the growing roster of GLP LED moving head and control products but also G-LEC visual technology.
Explaining the rationale, Münz continues, "Faced with growing sales spread throughout Asia, it became increasingly important to keep a closer eye on this market. It is very important for our distributors to have a contact in the same time zone, and equally it is important for us to get a more direct line of communication as to their requirements."
While GLP will sell directly in some territories and set up representation in others, they promise existing distributors a new level of support and much closer communication with GLP.
"Of course we want to achieve growing sales in this region, but one of the first priorities will be to establish the GLP and G-LEC brand names here, where it is less well-known than in Europe and the US. We know that being close to customers, lighting designers and project offices is a must for us," stated GLP director, Kasper Gissel.
(Jim Evans)
