The Rose Bowl in Pasadena benefits from its new Lighthouse LED screen
USA - The Rose Bowl in Pasadena hosted the year's most anticipated college football game - the BCS Championship game - as well as the Rose Bowl. For each game, nearly 95,000 college football fans in attendance looked to the new Lighthouse LED screen for game action replays, sponsor messages and entertainment.

The BCS Championship game on 7 January, pitted the two top-rated, undefeated teams in America, the Alabama Crimson Tide versus the Texas Longhorns. And though the historic Rose Bowl's sheer size prevents it from being considered an intimate venue, the stadium's new Lighthouse LED screen delivers a video experience to each fan that feels like watching high-definition television in the family room with 95,000 of your closest friends.

"Lighthouse is honoured to be such an integral part of the Rose Bowl," said Ed Whitaker, Lighthouse N.A.S.A director of sales. "Our advanced LED technology complements the history and tradition of the venue."

Throughout both the Rose Bowl and BCS Championship games, content alternated between dedicated local feeds and the primary network feed, enabling the Rose Bowl control room staff to choose between live game action, slow motion replays, crowd shots and animation.

(Jim Evans)


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