Working closely with Imagination's production director Matt Rose and production manager Matt Francis, PRG XL Video supplied a range of key event technology including video screens and control systems, lighting and rigging, for Make the Future London incorporating Shell Eco-marathon Europe, which took place at the Queen Elizabeth Olympic Park in East London, UK.
The annual Shell Eco-marathon events take place across Asia, the Americas and Europe. This year the European event was part of Make the Future London - a festival of ideas and innovation. The events challenge young engineers to design, build and drive energy efficient vehicles that go as far as possible on the least amount of fuel. The student teams compete in a number of categories on a variety of circuits.
For the Shell Eco-marathon Europe in London, the circuit was built in the Olympic Park and surrounded with a range of interactive experiences which the public could enjoy, whilst learning about Shell's support for future energy sources and technologies. Over the three-day event, 30,000 members of the public visited the site.
PRG XL Video's account manager, Rich Pow, worked with the team from Imagination to realise the extensive video brief across a variety of areas. He comments: "It's always a pleasure to work on the Shell Eco-marathon events with Imagination. Their team are second to none, and their designers, production and health and safety staff ensure that the creative idea is delivered to the highest standard. We were delighted to support them with the technology they needed to make the event a success."
Across the site, a variety of areas incorporated technology from PRG XL Video. In the Future Cities area a cinema area consisting of three 5m x 3m Unilumin high resolution LED screens formed a slightly curved cinema screen, which displayed educational films about energy technology. In the Energy Mix area, an additional high resolution LED screen; and eight Samsung 55" screens, mounted vertically displayed a variety of information and video content.
Outside, a centrally located main stage saw musical performances, including Pixie Lott, and appearances from celebrities including Formula 1 World Champion, Kimi R
