Both firms bring many years of expertise as leading distributors in the region, enabling premium manufacturers of professional audio visual products to consistently gain top market share positions in the region.
The new appointments follow a long and successful collaboration between QSC and Sennheiser France, who, by mutual agreement, will end their distribution arrangements at the beginning of July 2016. This decision, taken at the highest level in each organization, is a reflection of evolving product strategies on both sides.
"QSC's success in France is unmistakably largely due to the partnership we've enjoyed with Sennheiser for these many years. With gratitude, we wish them great success in their transformation," says QSC CEO Joe Pham. "The momentum we have achieved in this important region provides an excellent platform on which QSC and our new partners, Algam and AED, will build the next phase of our growth. We look forward to combining our collective strengths and capabilities to further enhance our levels of service and support to our customers in France."
"We are delighted to welcome QSC into our portfolio," says Benjamin Garnier, managing director, ALGAM. "This partnership was obvious as we both share the same goal: to be the most trusted provider of high quality professional AV systems in France."
"At AED, we developed a successful market strategy for QSC Professional in BeNeLux, the UK and Germany, implementing a strategic model which considers the fact that our industry is becoming more global, especially within European trade," says Kenneth Bremer, business development manager at AED Distribution. "We are looking forward to working together with QSC in France to serve our customers there at the highest level."
QSC customers in the region will continue to be served by Sennheiser until the transition on 1 July.
(Jim Evans)
