The Robe team at PLASA 2010
UK - Robe lighting enjoyed "an amazing PLASA 2010 exhibition" in London, launching nine environmentally friendly products and a major green initiative - Think of the Future - Consider Nature; designing an ecospheric style booth; and staging The Robe Party, at the Cafe de Paris in central London on the Sunday night.

"I think it was probably our best PLASA to date in terms of positive energy, quality of visitors and interest shown in the new products," says MD Josef Valchar. "This really confirms that our understanding of current market demands and our R&D is going in the right direction."

Robe's sales director Harry Von Den Stemmen adds: "Visitors were absolutely the target market. Reactions were generally very good and the booth was very busy on all days. The 'green' theme and design was a big hit and tapped into a contemporary nerve."

Many of Robe's international distributors attended, and generally there was a good global mix of visitors including large contingents from Europe, Asia, South Africa, and other African countries.

(Jim Evans)


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