SGM fulfils NorthSide's summer vision
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With an LED vision in mind, NorthSide's production manager, Jesper Philbert, approached SGM to discuss his ideas. Says Philbert, "Being neighbours with SGM [in Aarhus], it was obvious for us to present our initial ideas and outline sketches to SGM CEO, Peter Johansen. He immediately replied 'Yes' ... such is his innovative personality."
The cooperation caused much media coverage, as one of the outline ideas brought to reality consisted of an impressive 18m wide NorthSide sign (inspired by the famous Hollywood sign) designed for the main entrance, which was made from