SmartStage makes the cut for Lions tour squad
- Details
UK - The British and Irish Lions rugby squad taking on reigning World Champions South Africa in an upcoming summer tour was recently announced via live stream, across multiple global broadcast networks. Global integrated marketing agency, CSM Sport & Entertainment produced and directed the full show and appointed technical solutions specialist White Light (WL) to deliver the broadcast services, via their SmartStage XR studio in London.
Working in close collaboration with FRAY Studio, a custom set was created using the Lions’ digital assets and imported into the Unreal Pre-Visualisation tool. This enabled the creative team to see exactly which shots could be achieved and make changes as needed to sponsor logos and other content, in advance of the live show.
WL’s s
Working in close collaboration with FRAY Studio, a custom set was created using the Lions’ digital assets and imported into the Unreal Pre-Visualisation tool. This enabled the creative team to see exactly which shots could be achieved and make changes as needed to sponsor logos and other content, in advance of the live show.
WL’s s