Clay Paky on track for BMW Belgrade launch
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Working alongside Belgrade-based marketing agency M2Communications and creative director Miro Antic, Studio Berar was commissioned by Serbian BMW dealer Delta Motors to create a highly sophisticated and visually stunning environment for the guests. Lighting designer Marko Malesevic positioned the Sharpys on the floor to create a runway, where contemporary dancers performed and the car appeared through a smoky, coloured haze.
"Marko used the power