The hotel is aiming to become a tourist destination
UK - Based in the heart of the Lake District, in Bowness-on Windermere, The Ro is a new hotel with a big personality. This new venue is aiming to become a destination for both tourists and locals alike.
The Ro prides itself on its chic design, coupled with familiar and friendly ‘northern’ service. As part of the development, owners 7 Hospitality Management brought in APM Design to deliver the interior design scheme for the hotel. APM Design then appointed custom sign specialists Sutton Creative to the project, to produce the signage package. Working from the approved branding document, Sutton Creative created a variety of options for the wayfinding and exterior signage to fit in with both the client and the designer’s expectations.
Speaking of the partnership, Andy McCluskey, Design Director at APM Design said: “We have worked with Andrew Sutton for many years, and we value his experience, creativity and eye for detail.
“During The Ro project, Sutton Creative fully understood the ethos for the new interior concept, and together with the new branding package they created a series of ideas and material physical samples. This greatly assisted the client and the design team in the decision-making process.
“The whole process was carried out efficiently, with Sutton Creative working closely with the client to deliver the package on time and to budget.”
Andrew Sutton, director at Sutton Creative, added: “We were honoured to be asked to produce signage for such a beautiful building. The Ro is a stand-out hotel in a unique location, and we are proud to have played a part in creating the finished product.”

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