Beyoncé boosted by holographic effects
- Details
A huge, highly transparent and reflective 40ft x 22ft Holo-Gauze screen from Holotronica and three 30K Christie Boxer 4K30 projectors produced the holographic magic, delivering incredible 3D visual special effects from Parkwood Entertainment. A second 40ft x 22ft Holo-Gauze and multi- projection/media playback system was utilised for Beyoncé’s rehearsal stage. PRG and Holotronica had previously worked with Beyoncé and Parkwood Entertainment on the singer’s Tidal X: 1015 performance in 2016.
Taking place on 12 February 2017 at the Staples Center in Los Angeles, the Grammys were lit up by Beyoncé’s stunning performance - the longest and most elaborate of the show’s 20 numbers - and included Love Drought and Sandcastles from her award-winning Lemonade album – both boosted by amazing holographic visual effects and a huge cast of performers.
“I was delighted when we were asked to be a part of another Beyoncé live, televised performance with Holo-Gauze,” says Holo-Gauze inventor and Holotronica owner/CEO Stuart Warren-Hill. “Holo-Gauze is ideal for live events such as this, allowing live performers to be situated behind our near-invisible gauze while visually stunning holographic effects appear to float in front of them. Holo-Gauze makes the seemingly impossible possible.”
"We are again honoured to collaborate with Beyoncé and her creative team to enable her visually stunning performance at the Grammys,” comments Dan Hammond, senior account executive, business development for Production Resource Group. “It is inspiring to participate in performing artists and image makers artistic growth as they loom technology in to their crafts and create truly memorable events.”
(Jim Evans)
