Live Company invests in more Astera
- Details
They were the first rental company in Denmark to invest majorly in Astera, initially with AX1 PixelTubes in 2018, and the latest acquisitions include several sets of Titan Tubes and the newly launched AX9 PowerPAR all-purpose everyday LED lighting fixture – one of the three innovative products launched by Astera in 2021.
The AX9s were bought specifically for Dejlig er Jorden, an operatic recital tour around Danish churches by an ensemble of opera singers and classical musicians. Lighting designer Súni Joensen specifically wanted powerful, reliable, quick and easy to deploy wireless fixtures and 12 x AX9s fitted the bill.
“AX9s are excellent front lights,” says Peter, which was another reason for the purchase, together with the good battery life which easily covers the run-time of most events. He mentions that the consistency of the Astera lightsources and colours is impressive across all the product ranges.
Live Company’s Titan Tubes joined the general rental inventory based on the success they have experienced with the 100 plus AX1s, as they were keen to have Astera’s most up-to-date wireless Tube technology onboard.
The AX1s have been in use constantly, even during the pandemic period, when they were out every week for digital gigs and streamed events, he explained. “We didn’t tail off on the AX1 rental at all.”
Looking forward, Peter reveals that they want to be “a fully Astera rental house, offering all of the products – Tubes, PixelBricks, NYX Bulbs, AX3s, and AX PARs
When Light Partner became the Danish distributor in 2020, both demand and sales shot up in the country, and now that other rental companies are investing in the brand, cross rentals are a fast-growing aspect of the business.
“For events, wireless lighting / control is the way forward,” Peter concluded.
