XL gets arty at the Guggenheim
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XL Video was asked to build a striking LED monolith on the ground floor of the Guggenheim Museum's impressive atrium to provide a kinetic sculpture and visual centerpiece for the event which was sponsored by Dior.
The gig was project managed for XL Video by Paul 'Macca' McCauley from the UK office who was asked to produce a video solution for the visual concept created by Ali Demirel & Hawtin. Mark Ward from London-based Proper Productions oversaw the technical design and production for Hawtin's set. XL and Ward have a relationship stretching back many years