Playhouse Square revitalises theatre district with Barco
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With the goal of bringing its marketing power to the street while elevating the quality and breadth of the organization's digital assets, Playhouse Square is engaging audiences with a series of Barco advertising kiosks to promote its robust line-up of entertainment. The United States' largest performing arts centre outside of New York City, Playhouse Square has recently undergone an architectural transformation, with sponsors breathing new life into its historic theatre district to attract both old and new generations to the live performance hub.
Chief creatologist Danny Barnycz was engaged to con