Robe takes to The Stage of Tomorrow
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An impressive array of high-profile Polish and international speakers and influencers ensured there was plenty of interest in the diverse programme that explored multiple topics and themes all related to stage presentation, scenography, dramaturgy, theatricality, and expression over 50 separate sessions. Debates, discussions and presentations focused on how new and developing technologies - from the latest lighting fixtures and sound systems to VR, real-time visual tools remote tracking and AI - might affect the future creation of emotional experiences for audiences and guests.
Scena Jutra president Rafal Rzeczkowski was delighted. “The line-up of industry professionals willing to give up their time to be here was impressive, and the number of registrants and attendees exceeded our expectations,” he stated.
He also explained how for this edition, the scope of Scena Jutra was broadened to attract more brands, organisations, and marketing specialists from the corporate sphere.
“We wanted to add diversity to the mix because all of these basic theatrical disciplines - from the storytelling to the emotional impact of live performance and installation art - is integral to the impact and reach of successful commercial and business events and brand activations. It is interesting to see how all the ideas, skills and technology of theatre, television and live shows can combine to make a whole range of events stand out.”
Rafal added that they were “thrilled” for Robe to be their gold sponsor again. The manufacturer has supported and encouraged Stage of Tomorrow from the start and sees its relevance and value.s
Robe CEO Josef Valchar agrees: “This is a fantastic place to network and meet people from all areas of the industry and beyond. We have engaged with everyone from distinguished practitioners to many young next gen industry professionals, and it was impressive to also see international delegates, in addition to the speakers who came and joined in the discussions and debates.”
Josef noted that it was important for Robe to show support for Polish distributor Prolight during challenging times “and appreciate the great job they are doing generally”.
Scena Jutra was an ideal forum for Robe to showcase its latest theatre, TV and performance orientated ranges of LED moving and static lights, which have been carefully developed and evolved over the last 10 years to meet the exacting demands of these sectors.
Joining Josef in Warsaw was Robe’s international sales director Ingo Dombrowski, key account manager for Europe Michel Arntz, business development manager Bram de Clerk and theatre product specialist Dave Whitehouse.
“We wanted to have a strong team at an exceptional event,” notes Ingo Dombrowski, who has attended all five Scena Jutras so far. “Everyone connected to theatre and performance is here, plus people in television and many at the forefront of design and technology. The integration with other disciplines and the emphasis on how new technologies can influence and assist designs of the future really makes this event unique.”
Everyone commented on the event’s excellent production values, which were delivered via two rental partners, Transcolor and TSE. Transcolor has recently invested in Robe’s high powered Forte luminaire, plus Robe’s TetraX featured prominently in lighting the Stage of Inspirations.
