APRS, MIA & PLASA join team UK for Expo Music
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Under the umbrella of the APRS / UKTI national booth which branded itself as the 'GREAT British Audio Embassy', companies from the pro-audio, live sound reinforcement and broadcast sectors shared a single space at the AES Expo and Convention. It attracted a steady flow of new customers and existing clients cementing over £750k of immediate business, plus a catalogue of future deals that are making the prospect of South American trips increasingly alluring.
Brazil offers an enormous domestic market but is also seen as a gateway to the entire South American continent.
The success of these explora