"We envisage Vikuiti Rear Projection film playing an incremental role in the development of Paradigm's existing rear projection product portfolio", commented Greg Jeffreys, business development director, Paradigm Audio Visual. "We have an ethos of not selling 'one size fits all' but work closely with customers to sell the best suited product for a given application."
Paradigm is currently working on a major project to install Vikuiti Rear Projection films into the BBC's new Glasgow HQ. Audio-visual is regarded as integral to the building and content has been in continuous development since the early design phases.
Under the reseller agreement, Paradigm will also recommend 3M's software for content management and network operations, where appropriate, to customers looking to install a networked digital signage solution. According to Jeffreys, "The unique selling point for 3M Digital Signage software is that it is a hosted-server solution, allowing customers to get a digital signage network up and running quickly and easily without the complexities of installing any server software or hardware."
(Jim Evans)
