Under the new organisation, product strategy, development and marketing for the company's MI and Pro businesses will be managed by separate, dedicated product management teams, while marketing communications for all Loud brands will be consolidated and managed by a shared marketing support team.
The company's worldwide engineering resources will be scaled accordingly to support a more focused product development schedule. Loud says it will also move North American sales from its current captive sales force to a group of independent sales representation firms and consolidate portions of its international sales force.
(Jim Evans)
