Four NBA teams chose PixMob to light up their season openers, taking place over three days. From 28-30 October the Sacramento Kings, the Los Angeles Clippers, the Cleveland Cavaliers and the Indianapolis Pacers will transform their audiences into a human canvas made of light.
After illuminating the NBA All-Star weekend earlier this year, PixMob has become the go-to company in the sports world, known for transforming an arena of 20,000 people into a crowd united by technology.
NBA season openers aside, next week will be a busy one for PixMob. Its creative and production teams will be in the following places simultaneously: Dubaï for Sensation, an electronic music event with 12,000 people; The exclusive Omnia Nightclub Las Vegas at Caesars Palace for a corporate event; Melbourne, Australia with David Guetta and 8,000 fans for the launch of a new champagne; Florida for one of the biggest pop tours of the year with 100,000 spectators and Abu Dhabi preparing for a show at Ferrari World which will take place next week.
Since its beginnings, PixMob LED objects have lit up close to 5m people in over 20 countries on five continents. The company's growth became exponential in a matter of months, promising a quadrupled business figure by the end of the year. This surge in incoming contracts led PixMob to strengthen its team from its previous 25 employees to an almost tripled 70.
PixMob's success is in large part due to its collaboration with the biggest world tour of the year. Beginning in May and continuing into the month of December, 3m PixMob bracelets will light up fans of the biggest pop star on the four corners of the globe.
According to David Parent, president of PixMob, "Our clients see us as the most innovative of the industry. Whether in Asia, the States, or Europe it seems to be a consensus. We work very hard maintain this position and especially to provide them with new tools that allow them to better connect with their fans and their clients."
(Jim Evans)
