Jaswinder Guleria will cover the Middle East and Africa (MEA) region
Germany - LED specialists, Absen has appointed Jaswinder Guleria as industry development director for the Middle East and Africa (MEA) region. Bringing two decades of experience within the AV industry, Guleria will expand and strengthen the company’s business alliances throughout the MEA region, to bolster Absen’s global network.
Reporting to Ruben Rengel, senior vice president, global business development at Absen, Guleria’s primary objectives will be identifying and introducing Absen to potential clients, consultants, and distributors in the region, to forge new business associates and partners in Absen’s global network.
Guleria - whose industry experience includes more than 19+ years in the visual display market - joins the global LED display manufacturer, having previously worked alongside brands such as Philips, Samsung, LG, and Epson.
Ruben Rengel notes: “We are thrilled to welcome Jaswinder to the team, his wealth of industry knowledge will be an invaluable asset in growing our network further as well as strengthening the relationships Absen already has in this region.”

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