Absen Hires business manager for Benelux
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Poppe has a strong background in the corporate AV market, having worked at Harman, AMX, and Crestron among others, and will primarily be tasked with helping Absen to build its fixed installation business in the area. In addition, he will work closely with Absen’s local distributors and system integrators (VADs/VAPs) and help develop the company’s regional channel strategy.
Poppe started at Crestron in 2007 and was focussed on the Benelux region as a technical sales manager, before moving away from the tech side of things to work as a sales manager. In 2011, Poppe moved to AMX, which was, in turn, acquired by Harman in 2013.
“At Harman in 2018 I worked internationally in the EMEA region, specialising in the corporate, education, and government verticals,” explains Poppe. “Despite this relatively narrow focus, Harman’s vast distribution network and presence in the rental market taught me a great deal in terms of end user engagement and business development.”
In his new role at Absen, Poppe will use his in-depth knowledge of the Benelux region to effectively manage day-to-day activities with local distributor Van Domburg Partners, as well as building strong relationships with key resellers in the region; particularly those in the retail and corporate sectors.
“The Benelux market sees a lot of investment, given its relatively small geographical size,” Poppe says. “It is a very dense market, especially in the Netherlands, where they are keen to adopt new technologies as early as possible. Our next target is the major universities in the area, for whom the capabilities of LED over projection in key auditoriums can really allow them to distance themselves from their competitors.”
(Jim Evans)
