Absen LED at Peony Culture Festival

China - Absen LED products have been used to create a large DOOH display that towered 15m high above the exterior of the Hua-Yang Plaza Hotel in Luoyang, where the month-long Peony Culture Festival took place. The festival, which occurs each year from mid-April to mid-May, sees the peonies in full bloom and various folk performances staged around the gardens.
The Hua-Yang Plaza Hotel is situated in the middle of Luoyang National Peony Garden, Luoyang National Flower Garden, Wangcheng Park and the Peony Square, which made it a suitable location for the billboard to provide warm welcome to all of the visitors that journeyed from across the globe.
The display itself - made up of Absen’s A1699 product - measures 730sq.m and offers a pixel density of 6760 x 420, making it the highest resolution OOH LED screen ever seen in the city.
Absen’s A1699 is an updated version of the A1688, which is one of the most successful outdoor LED products in the company’s portfolio. Nearly 200,000sq.m of the A1688 has been used in more than 120 countries and regions over the past 12 years.
“With such a gigantic LED display, the power consumption is, on average, around 63 KW/H,” says Landy Liao, Absen product manager. “Thanks to the Absen-encapsulated LEDs, this DIP product is very energy-efficient without compromising the high brightness levels - even in the direct sunlight. These factors, among many others, are what helps Absen to stand out among its competitors.”
(Jim Evans)

Latest Issue. . .