Organised by exclusive Spanish distributor for Absen, Crambo Visuales, the roadshow - which began on 29 April in Bilbao - recently stopped at Madrid, La Coruña, and Barcelona, as well as Valencia, Sevilla and Malaga in June before hitting Lisbon, concluding on 15 October in Valladolid.
"The 360 Experience is our most important marketing exercise of 2015," commented marketing manager of Crambo Visuales, Mercedes Fuster. "It is an ideal opportunity for us to meet our clients in their natural habitat, and ultimately improve relations trough learning about their real needs."
With a showroom filled with various AV products and solutions, live demonstrations, lectures and case studies, the Crambo 360° Experience provides direct contact to Absen products and encourages interactivity with both end users and rental houses. With the first two shows in Bilbao and Madrid attracting 300 and 500 people respectively, the roadshow is sure to capitalise on Absen's broadening market share in Europe, thanks in no small part to its European base in Frankfurt, Germany.
"We've noticed a significant increase in the demand for Absen products in the last couple of years here in Spain," continued Fuster. "We felt that a roadshow would be one of the most effective ways of bringing the awareness of Absen to a whole new level. Aside from the fact that the roadshow gives people the opportunity to get really hands on with the Absen range of products, for us, the roadshow is the best way to showcase our solutions to our clients in cities in Spain and Portugal where we do not usually have a presence."
Available for demo and display on the Roadshow include Absen's best-selling X5 and the A3 PRO, A1.2, A1.6, A1.9 and A2 panels (with a respective pixel pitch of 1.2, 1.6, 1.9 and 2.5) - all of which are available in the Iberian peninsula exclusively through Crambo.
In a well-timed coincidence, during the Madrid leg of the roadshow on 6 and 7 May, Absen's products were out in full force at the Masters tennis championship, also taking place in the Spanish capital.
"When the attendees were informed of the fact that Absen panels were in use for the screens at the Masters tennis championship, people were genuinely impressed. It only added to Absen's credibility."
Concluding, Fuster added, "People can see the potential of Absen products as a communication digital signage solution. We're pleased that so many new individuals are able to learn about these great quality products."
The roadshow will stop on 25 June in Malaga and visits Valladolid on 15 October.
(Jim Evans)
