"We are thrilled about the rapid global adoption of the X5 by the rental staging industry," commented Bluesking Zhao, global marketing and product promotion manager at Absen. "Despite a challenging economic climate in China, sales of X5 further boosted our performance this year, and the next six months look very promising."
Asia Pacific and Europe were two prominent regions to adopt the cable-less 4K LED solution which is equally suitable for indoor and outdoor applications. While the biggest sale was made in Malaysia with a staggering 500m², the 5.2mm pixel pitch panel was welcomed to much acclaim in many European countries including Germany, France, Spain, Ireland and Luxembourg.
With 560 cabinets sold to date in the Spanish market, Crambo Visuales know a thing or two about the X5. For Estíbaliz Bellón, product manager at Crambo, its design has to be praised. "Our customers love the fact that the X5 is very simple to install and maintain. It has front and rear access, a redundant power supply and signal, magnetic front panels and the fact that the screens can be curved +/-10° makes it a great choice for rental stagers in Spain."
In France, the X5 and its modularity found home in the rental fleet of leading rental stagers. Amongst them are Alabama who specialise in concerts and festivals, and AMS Evénements, a French service provider in the corporate events sector. "With high profile corporate clients such as Airbus, we can't afford average quality or downtime, and the X5 quality and accessibility gives us peace of mind," commented Nicolas Garry, AMS managing director. "We were looking for a provider of high quality LED panels at ISE and what we found is a manufacturer that is listening to our needs, available and efficient. The fact that Absen also has a local presence with European headquarters in Germany also helped a lot to make a decision."
About the X5 assets, Alabama's technical director Joël May comments, "When looking for the perfect LED panel, there are three things you should be looking for: Pitch, weight and implementation. The X5 ticks all those boxes and more. It is a true outdoor product, with great brightness output performing flawlessly under direct sunlight. Despite a 5mm pitch, it is very light and whether you need a three or 25 metre wide screen, it's got great definition even from a short distance, making it a great asset for festivals. It is also mechanically very easy to handle: It took us only 45 minutes to build up a 35sq.m screen for our last event."
(Jim Evans)
