Joining the company in 2003 as audio sales manager, Butler has been instrumental in driving forward and helping to establish the dedicated Audio Division, forging many new associations and relationships with manufacturers and customers along the way, says the company.
In 2011 Butler was appointed as acting video sales manager for AC-ET's Video Division, taking on a range of additional challenges and responsibilities.
Since then, he has played a key role in the expansion of the Video Division, bringing on-board many new video technologies and opening new business opportunities in the fast moving world of show and entertainment 'visuals'.
In his new appointment as audio visual director, Butler will continue to oversee the further growth and development of both the Audio and Video divisions from board level. Maintaining his proactive involvement in AC-ET's marketing and brand activation campaigns, Peter will become increasingly involved in this area of the business.
AC-ET's MD, Phill Capstick states, "I'm delighted to welcome Peter to the company's Board of Directors. He has played a key role in developing AC-ET's Audio and Video sales divisions, helping to establish the company as a leading one-stop supplier of entertainment technologies. As lighting, video and audio technologies increasingly evolve and converge, it is essential that we continue to be at the forefront of emerging technologies and applications, to remain a leading industry authority to our customers."
(Jim Evans)
