This is the first phase in a four-phase plan of improvements to the company’s web presence. WhiteHorse Enterprises, an internet/intranet development company based in Malibu, designed the site under the direction of AC’s Mike Falconer, who commented: "The whole site has a very horizontal feel which you don't often find on traditional websites. This allows us to keep information very much to hand rather than burying it deep in a menu system. Nothing infuriates me more about a website than knowing exactly what I want but not being able to find it, but at the same time you have to be prepared to guide some users by the hand. We very much hope that the new site achieves both."
