"The partnership between O2 Academy and The Old Fire Station will improve availability for artists between the venues, and will act as a valuable development ground for newer artists helping to build a live fan base before they play O2 Academy Bournemouth . Together we can create joint marketing initiatives and awareness to a wider reach of fans," says Angus Carter, marketing and communications manager, The Old Fire Station.
This announcement follows AMG's recent success with the University of Leicester Students' Union, opening a new 1,450 capacity venue on campus, O2 Academy Leicester (September 2010) and additional management deals with Students' Union (SU) venues in Liverpool (LGoS) and Hertfordshire (Forum), expanding AMG"s network of operations in the UK.
(Jim Evans)