L-R: Nacho Alberdi with Brock Adamson
Canada - In an effort to support the continuous growth in southern Europe and specifically the Spanish market, Adamson has announced a new distribution deal with SeeSound Spain. The deal was finalised in early June with Adamson president and CEO, Brock Adamson, visiting the SeeSound operation in Barcelona.

As part of a strategy for brand penetration in Europe, SeeSound will now be the official distributor and point of contact for all Adamson related sales and support. All inquiries for Adamson products can be directed to the head of See Sound, Nacho Alberdi, who will be the executor of the Spanish operations.

SeeSound started its new partnership with Adamson by placing a substantial first order for a new Adamson rental partner Fluge which includes 12 Y10s, 32 Y18s, and 24 T21-Subs, as well as SeeSound demo gear, which Includes SpekTrix Series, Metrix Series, and M15s.

On 7 July at el Palau Sant Jordi de Barcelona , Fluge premiered practically its entire inventory of freshly arrived Adamson speakers to use as mains, front-fills and subs, for the Spanish band El Canto de Loco, who performed for 18,000 fans.

(Jim Evans)


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