Adamson restructures distribution in Sweden
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In the new arrangement, Benum will oversee Swedish distribution while Stonehouse will maintain its strong focus on AV installations as an Adamson integration partner. Stonehouse’s sister production rental company Soundforce Scandinavian AB will remain a key Adamson rental account and provide senior consultancy and demo support across the country, especially for larger and higher-profile projects.
“Our partnership with Adamson is built on a shared set of values and has been very successful in Norway,” begins Peter Engström, CEO of Benum Sweden. “We’re looking forward to working with them and their key partners in Sweden, Stonehouse and Soundforce, on a unified wavefront that will ensure shared growth and success in two complementary national markets.”
“We are very excited to improve our sales and support capabilities in the Swedish market so significantly with this collaborative arrangement that includes our new exclusive distributor, Benum, as well as Soundforce as an esteemed rental provider and Stonehouse as a key integration partner,” adds Jochen Sommer, director of European operations for Adamson.
(Jim Evans)
