ADC invests in Robe LED lights
- Details
ADC was founded 27 years ago by Daniel van Ruyssevelt, specialising in large format projection back in the days of scrolling projectors. When this discipline went digital, they upgraded all the technology and became strong in corporate and special events, conferences, and outdoor spectaculars and performances.
As the business developed, ADC found an increasing demand for providing lighting as part of a more comprehensive ‘visuals’ package, and then sound was also added to the production packages.
The initial lights purchased were generics, followed by the first generation of RGB LED moving wash lights when these came to the market around 10 years ago.
There’s been a lot of changes in 10 years, and in the last 12 months, the opportunity arose to put these original LED wash lights - not Robe - into a fixed installation, so ADC was ready for a fresh investment and a more contemporary LED moving light solution.
This time they looked to Robe. Much of this was to do with the influence of lighting designer Jon Aasen from Desk Black Out who designs lighting for all of ADC’s large shows and also handles all their lighting investments.
Jon had been using Robe for some time in his work, especially industry standards like the LEDWash 600 and the first generation of Robe’s DL theatrical series - this was after first encountering Robe whilst touring with a band called CBX some years ago.
For the auto show that preceded the ADC purchase, they needed white light, so that was a major consideration in the choice.
Before making up their minds, they rented a selection of moving lights and used them in situ on jobs. When it came to Robe Spiiders, Jon says he knew as soon as he fired them up in that they were the lights for ADC.
Jon also visited the Robe factory in Valašské Meziříčí and was impressed: “Having seen the processes at work and appreciating the precision and care involved in the production lines you understand exactly why there is so much consistency in Robe’s products”.
Once Jon and Daniel spoke to Controllux, they went ahead and ordered the 52 fixtures which were delivered as one package.
They went straight out on last year’s Brussels Motor show and have been constantly in use ever since. “The service from Controllux has been exemplary” says Daniel.
(Jim Evans)
