ADI delivers LED for 2018 Euro Championships
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The largest sporting event held in Scotland since the 2014 Glasgow Commonwealth Games featured a combination of ADI’s mobile and modular LED screens - in addition to plasma displays - to suit the specific indoor and outdoor locations.
Nick Robinson, ADI’s director of screen rental, comments: “Nine months of planning have come to fruition with diverse, tailored solutions across a variety of sports and cultural venues. We’ve been able to add value through centralised project management of the screens and HD video signal distribution across all 12 locations. Our delivery of market-exclusive mobile and modular LED provides the very best quality to enhance production values and audience experience, while creating impactful digital platforms that elevate the European Championship’s brand and all associated partners.”
A variety of custom modular projects have been designed and built by ADI for the Games; The SSE Hydro features a 225sq.m screen in 4.6mm outdoor product, delivering in excess of 10,000,000 pixels in a single display. This creates a vast digital backdrop to the gymnastics, providing image magnification and supporting the broadcast of multiple live data feeds and timings. Over at Toll Cross International Swimming Centre - which has a capacity of 5,000 spectators - over 145sq.m of high resolution screens are located around the venue, complimented by a 46m stretch of digiBOARD signage along the full length of the poolside to bring incredible exposure for brand partners.
With quick set-up times and sleek, manoeuvrable trailers, ADI’s iCONIC is providing ‘big screen’ solutions for busy outdoor venues across Glasgow and the surrounding area.
ADI has specified mobile screens to suit the event staging and audience size at 10 locations. Glasgow Green, which hosts the cycling road race championships and Go Live @ The Green, features an iCONIC 25 and the iCONIC 60S.
(Jim Evans)
