The agreement brings together two of the most widely known and respected names in the entertainment products industry. ADJ has been a leading supplier of special effects and entertainment lighting since 1985. SF Marketing goes back even further, tracing its roots to 1978. Since its founding that year, the company has represented some of the leading names in the audio industry in Canada.
"We're extremely excited to enter into this agreement with SF Marketing," said Toby Velazquez, president of the ADJ Group of Companies. "Both of our companies share the same corporate philosophy of expanding our markets by educating and serving our customers better. Everything about SF Marketing has impressed us, from its modern and spacious facility to its large highly trained and dedicated staff. Our ADJ, American Audio and DuraTruss products now have outstanding representation in Canada."
SF Marketing covers all 13 of Canada's provinces and territories. The company has different divisions covering every facet of the lighting and audio market, including DJ, Pro Audio and MI dealers, rental and staging companies, commercial integrators and more. "Our products have evolved to the point where they now have applications in a wide variety of markets, so this is another area where ADJ and SF Marketing are a good fit," said Velazquez. "We look forward to enjoying many successful years together."
(Jim Evans)
