Each ADJ Stay Connected session will be broadcast live on Facebook
USA - Over the next few weeks, ADJ will host a series of live video broadcasts that will provide educational content and in-depth product overviews. Each installment of Stay Connected will have a specific focus and provide an opportunity for lighting and event professionals to upskill from the safety and comfort of their own homes ready for when the covid-19 pandemic is over.
This is the season that ADJ, like many in the industry, would usually be exhibiting at trade shows around the world, demonstrating its latest products to new and prospective customers. In lieu of these industry events, which have all been cancelled or postponed due to the coronavirus outbreak, ADJ wants to offer something of the tradeshow experience but in a way that can be accessed safely in these times of social distancing and home working.
ADJ wants to serve the industry by providing free education to help event professionals prepare for returning to work. Each Stay Connected session will be packed with practical ideas, tips and insight designed to teach, equip and inspire. broadcast via Facebook Live, each video will also feature interactive elements allowing viewers to ask questions directly to the product specialists on camera.
“We are living through unprecedented times,” comments ADJ USA’s national sales manager, Alfred Gonzales, “and our hearts go out to everyone who has been affected by the worldwide coronavirus pandemic, especially within the lighting industry that we love and serve. We are also sad to be missing out on the opportunity to meet with our customers at tradeshows, which is what we would usually be doing at this time of year. However, we want to approach these challenging times with a positive attitude.
“We therefore wish to invite our customers, product users and industry friends to Stay Connected to ADJ through this series of live video broadcasts. Not only will they provide the in-depth product overviews that would normally be offered at physical trade shows, but they will also have an educational focus. This will allow viewers to increase their technical knowledge ready for when the world is able to move on from this global crisis. While we’re all being told to stay at home, let’s Stay Connected!”
Hosted from ADJ’s Los Angeles HQ by members of the company’s in-house team of technical experts, each “video broadcast will take place at 12pm (Pacific Time) / 21:00 (Central Europe Time) and focus on a different lighting/video technology or application.
The programme kicks off on Thursday 2 April with hosted by ADJ product specialist Jake Rhodes. Further sessions include: Multi-projector and 3D Projection Mapping with ArKaos Media Master (with Corey Saenz, 7 April); Under The Hood: Focus Spot 6Z (with Chuck Green, 9 April); Nightclubs, Bars & Lounges (with Edgar Bernal, 14 April); ADJ Round Table (with Alfred Gonzales, 16 April).
In the Round Table live panel discussion broadcast, Alfred Gonzales, will welcome back all four of the Stay Connected video hosts. Alfred will talk to Jake, Corey, Chuck and Edgar about the experience of hosting their live videos and find out what feedback they’ve received. There also be an opportunity for viewers to ask the panel questions, as well as suggest topics for future live videos.
Each ADJ Stay Connected session will be broadcast live on Facebook.
(Jim Evans)

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