AED Display boosts ROE inventory
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“We constantly have to respond to changing market demands. Keeping up with new product releases is one of the strong features of AED Display, we scout developments and product releases of our suppliers on a regular base. When products make a successful entry in the market, we will see an increase in demand for these products at AED Display immediately,” comments Thierry Heldenbergh, managing director for AED Display.
The total investment in ROE Visual products encompasses Black Marble BM4 LED floor, Diamond DM2.6 and Vanish V8. With this investment AED can boast to have the largest rental stock in Europe, enabling AED to support companies that have invested in similar products.
“This investment will give our customers access to the latest LED products that are in high demand for live events as well as corporate shows”, states Heldenbergh.
“The ability to rent or cross-rent gives a boost to rental companies, that like to own their own LED equipment, but might run out of stock for larger shows. The great thing is we can trust ROE Visual to take that fact into account and reserve products from the same batch for a certain region.”
“We have a long and close relation with AED Display, they have been instrumental in growing our brand in Europe,” comments Roelof Bouwman, MD for ROE Visual Europe.
(Jim Evans)
