The agreement enables AES to sell or rent the FogScreen projection screen to all areas outside exhibitor booth spaces within convention centres and other facilities that are used for trade shows, conferences and organizer-sponsored events related to tradeshows. The turnkey services offered by AES will enable FogScreen to reach a greater breadth of consumers while providing AES's show managers a truly innovative way to "wow" their audiences, say the companies.
"This relationship with FogScreen allows us to offer trade show organizers a very compelling product that can truly differentiate their shows, while ensuring their messages reach their target audiences," said Bliss Beasley, executive vice president at AES. "Together we can offer trade show organizers the ability to offer walk-through advertising and sponsor messages. The exhibition industry can also enrich exhibitors' results by capturing attendees' attention with vibrant colors, images and messages that literally float in the air."
(Jim Evans)
