Italy - Video conferencing specialist Aethra has established Aethra UK. "Now is the time to strike in the UK," says Marco Viezzoli, CEO Aethra. "Thanks to our new brand identity and market philosophy, we are able to provide the UK market with an alternative approach to achieving top-class communications solutions. We have passed the point where just churning out great technologically sound products is enough for business applications; Our know-how in telecommunications has enabled us to achieve exceptional levels of quality and now our new vision is to go 'beyond technology' with a new range of innovative products."

Andy Wright, managing director for Aethra UK says: "Aethra is a very special company and I am proud to be spearheading their new operations here in the UK. Our offices have already been set up and I've recruited a team of specialists to work with me on developing the UK market. Aethra's technology and support services are already strong and our main focus is to recruit resellers across the UK. The video conferencing market has exploded over the past five years and Aethra is perfectly positioned to capitalise on that expansion. Our ultimate goal is to become the undisputed third player in the UK market within three years."

(Jim Evans)


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