Thierry Beynet’s relationship with Airstar goes back many years
France - Airstar has announced the appointment of Thierry Beynet as the new CEO of Airstar European Network. This strategic hire is a major step in Airstar’s plan to strengthen its presence in the European market, as part of the overall business strategy instigated by the company in 2016, says the company.
Airstar European Network (AEN), a commercial subsidiary of Airstar, represents 30% of the company’s turnover in lighting balloon solutions. Thierry Beynet recently took on the role, managing and extending the nine subsidiaries which form the European network. Indeed, AEN is responsible for marketing the entire range of Airstar lighting balloons in this region.
Beynet’s relationship with Airstar goes back many years. He worked his way up through the company, starting in 1998 as a technician, before taking on a commercial role. He then worked as AEN’s accountant, became manager of the Rhône-Alpes agency and now CEO of the European network.
Based in Airstar’s world headquarters near Grenoble (France), Thierry Beynet is convinced that his place is in the field, assisting his colleagues to promote the many lighting balloon solutions from Airstar: “My mission is first and foremost to be present within the network, to work closely with the subsidiary directors and sales force.”
(Jim Evans)

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