"Christie is leading the market in video projection, with an excellent and unique range for all core market applications," stated ALA MD, Andrea Piemonti. "We are very pleased to welcome the company to our portfolio and excited by the opportunity to provide maximum market exposure. Through Christie, we have brought three-chip DLP to our market having already successfully closed the negotiation with leading rental company, AVS, for three large-format three-chip high brightness DLP projectors."
As one of the first DLP licensees, Christie attributes its market dominance to the pioneering work carried out in three-chip micromirror development. Purpose-built for broadcast, cinema and staging applications, the power of Christie's devices has enabled them to provide dynamic projection for the largest spectaculars on the world stage, including the Beijing Olympics, the 400th anniversary of Quebec and major events in Dubai.
The three-chip DLP projectors will be ALA's main focus for the top end market, while Christie's consolidated range of LCD boardroom and conference projectors will be marketed at the medium and entry sectors.
ALA debuted the Christie range at the Business & Technology Showcase in December 2008. Christie EMEA sales director, Simon Smith, attended the show and commented: "We are pleased to join the ALA Equipment Company in offering Christie products and solutions to the Cypriot and Mediterranean market. ALA is a reputable AV distributor and well-known for offering service excellence to this market. I'm confident that together we will be able to offer one of the most compelling packages for professional AV users."
(Jim Evans)
