Tom Back, managing director of Alcons Audio comments: "Over the last few years the international expansion of Alcons Audio with factory-owned subsidiaries in the US, India and Germany and Partners in over 30 countries, have shown that as a manufacturer, we have our hands full on supply and support on an international level.
"Up until now, we supported the Dutch market directly from our headquarters in Zwaag, but with our structure, couldn't fully "work" the market as the potential required. This made us reconsider our sales approach in our home market and triggered my thoughts to look for a Pro-Ribbon Partner in the Netherlands.
"Having met Karel de Piere of FACE already years ago, and being aware of his ambitions with FACE, I contacted him about this proposition. Needless to say, we will give full-factory back-up and make our factory location in The Netherlands to our customers advantage."
"The timing from Tom was almost perfect", says Karel de Piere, CEO of FACE. "We already established a major position in the Dutch MI retail market and were looking to expand our Professional offering. With the addition of Alcons Audio we made a big move forward for our professional and system integration customers."
The FACE Dutch brand portfolio consists of AVID Live, Alcons Audio, Triad-Orbit, VIETA, Eurocom, Motu, Ayrton, Luminex and Coemar.
(Jim Evans)
