Alfacam SA invests in DiGiCo SD12
- Details
Alfacam is no stranger to the DiGiCo platform. In 2013, owner Greg Nefdt purchased OB16, now fondly known as OB1, with all associated equipment from Euro Media Group and founded Alfacam S.A., operating out of Bush Hill Estate AH in Randburg. Upon arrival, OB1 was kitted out with a Soundtracs DPC-II and a DiGiCo D1. These consoles had worked perfectly for many years on numerous successful gigs, but Alfacam’s Quentin Davis knew it was time for an upgrade.
DWR has been dealing with Alfacam for the past year, assisting with possible DiGiCo solutions and, although Quentin had many different options available to him, his heart was set on DiGiCo from the outset.
“I first saw a DiGiCo SD7 on the live outside broadcast for the Opening and Closing Ceremonies of the London Olympics in 2012, where there were two mirrored consoles” Quentin recalls. “If they were being used for the Olympics, I knew they had to be good.”
Having a good sounding desk was imperative for Alfacam, as was future proofing the OB van.
“This was the reason we decided to go with the SD12,” says Quentin. “But as well as the product being amazing, another deciding factor for the purchase was knowing we would be looked after by DWR, which has amazing, talented people such as Kyle Robson and Duncan Riley, as well as its other personnel. The attention to detail and the service offered far exceeds my expectations. One phone call to DWR and the support is instantaneous.”
The day after the SD12 was installed, it was put to work at the Gymkhana GRiD at Carnival City, where the Alfacam team learnt the true power behind their purchase.
(Jim Evans)
