Allan, who started in the new position on 1 August working from an office in Denmark's second largest city, Aarhus, is tasked with support and training of Elation's Danish customers, as well as growing Elation's presence in the rental, theater, stage and installation segments.
Allan commented on the new position, "I have worked with Elation products as the Danish distribution partner since 2011, so I know the brand well. Here in Denmark, it's primarily about getting the industry to know the Elation brand and I will use my connections in the market to move the company forward. Because of the Elation team's passion to develop new products in very high quality, it fits me very well to be a part of a fast moving brand that keeps moving towards new standards."
(Jim Evans)
